Google search is still King of the internet.  Search Engine Optimization.  Most people are searching for everyday solutions for their needs, hence looking for your business by what you do or offer.  Hands down, the leading search engine is Google and people are searching for the key terms to your business.  Hundreds to thousands of searches happen for your keyword per month.  If you could position your business to get in the way of that traffic wave is there any reason why you wouldn’t?

Approximately 2 BILLION people are on Facebook and nearly 75% of them are logged on checking their newsfeeds 15 times a day.  Is there a way to target your ideal customer?  Absolutely!  You can find your customer by their location, their interests, even by their personal data.  In fact, we should all be a little more wary in what we put out in the universe for the world to see.  However, per marketing, with the right digital marketing strategy, businesses trying to target customers, will get more R.O.I. (Return On Investment) without the heavy investment!