Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online by answering questions that people are asking about a topic you specialize in.   It allows more visitors through free, organic search results.

The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no cost to the website owners.

In optimizing your website by answering more questions, your ranking in search engines' results will gain more visibility and see an increase in visitor traffic to your website.  With that, your Google My Business will get a boost in keyword searches and ranking in Google Maps as well!